What gtme.media is and why you might like it here (or not)

I don't know if you're feeling this exhaustion too.

On one side, there are 47-step workflows from agency owners that look impressive, but you wonder if the results are actually true since it's a lead magnet.

On the other side there are GTM B2B tools posting use cases from Perplexity, or Vanta, or Cursor, or OpenAI, or any other hot startup, and none of it translates to your reality at all.

And then there's just the general noise: AI-generated takes about AI, engagement farming, lead gen theater with sprinkles of fake success stories.

So, back to the exhaustion. In a time where content machines are going ho-hooo and producing AI slop at scale, we decided to start this media. Real stories, opinions, curated technical workflows with proof that actually work. The actual struggles, the weird career paths, the reality of the profession.

Why GTME

If you're in RevOps, B2B marketing, any marketing, demand gen, or you're an SDR or BDR, you might be wondering what GTM Engineering even is. The role is new and full of noise, the definitions are all over the place, and no two companies seem to agree on what it actually means.

So this media is an attempt to figure it out from a bottom-up approach.

The core

Being a GTME is still mostly about learning and failing. People who tell you otherwise are trying to sell you something, and they are not allowed here.

This is the place to connect, read interviews, opinions, honest reviews, get answers from someone one year ahead of you, share what broke and how you fixed it. Also, a place that reduces the anxiety created by LinkedIn theater.

Independent and community first

gtme.media isn't owned by any software company and we're not pushing any tool.

Yes, Clay will come up a lot since they coined "GTM Engineer" and many of us use it. But whether you're in Clay, Make, Zapier, n8n, or CSV exports and code — your story belongs here.

Become an author

You can share your story, your workflow, your questions, or just an opinion. Anonymously or openly, check the link for options.

One note: the media reserves the right not to publish content that doesn't fit our guidelines. If it's offensive or primarily promotional, it won't go up. Please don't take it personally. If you want to publish something with zero moderation, X is probably a better place for that.

Why

The next person googling "what is a GTM Engineer" deserves something real. We'll work to get this content into search results, both traditional and AI.

If you feel like this kind of content is missing too, follow us. If you have something to share, reach out.