Question: I’m tired of always having to level up
Our reader writes:
Right now, it feels even worse than software engineering, because "vibe coding" is understandable, but "vibe marketing" isn't.
Plus, this GTME hype. It seems like an extremely complicated profession in general. I'm a B2B marketer, not an engineer and I don't want to be one. I just want to do my 8 hours of work peacefully and then go live my life.
You are right to be tired. Here is the plan.
You feel like you are falling behind because you are trying to learn a profession that hasn't finished being invented yet.
GTME isn't "hype," but it is the Wild West. We are in a chaotic phase where the tools (n8n, Clay, AI agents) are evolving faster than the job descriptions. No two companies agree on what a "GTM Engineer" actually looks like. Some want a Python dev; others want a creative strategist.
And you are not alone. Burnout rates in marketing are currently higher than almost any other profession. Why? Because teams are drowning in tools they don't actually use. The "super-marketer" who codes all night and strategizes all day is mostly a myth created by LinkedIn algorithms.
You are frustrated because you are trying to systematize complex human psychology using tools that are still learning how to sound human. That is harder than writing software.
You want to work 8 hours and be safe? You can. But you have to change your approach.
1. Wait for the Tools to Catch Up (They Are)
You don't need to learn Python. The trend is moving rapidly toward natural language. Look at Clay Sculpt — it allows you to manipulate data with plain English, removing the need for complex formulas or code. The barrier to entry is lowering every month.
If you kill yourself learning syntax today, you might find that an AI agent does it automatically tomorrow.
2. Own the "Why," Not the "How"
The most sophisticated n8n workflow is useless if it targets the wrong accounts with the wrong message.
The industry is full of people who can build the automation. It is starving for people who know what to automate. Your deep knowledge of the customer is the advantage — and you have it already.
3. Rest is a Competitive Advantage
In a field obsessed with speed, clarity wins. You cannot have clarity if you are burnt out.
The marketer who works 8 focused hours and truly understands the market will always outperform the exhausted generalist tinkering with scripts at 2 AM.
In the end of the day, your job is not to build the engine; your job is to know exactly where to drive the car. Stick to your strengths — strategy, messaging, and deep customer insight.
Close the laptop. You're doing enough.
